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Better Care Starts Here.

The core message of ONA's “Better Care Starts Here” Campaign is that direct care, delivered person-to-person by registered nurses and other health-care professionals, has a positive impact on health and well-being and is the essence of what quality care actually means for patients and their loved ones. The campaign deals specifically with hospital overcrowding, the long-term care bottleneck, and the increasing pressure on community care. The reality of Ontario’s aging population means these problems will worsen if they aren’t decisively addressed.

The campaign includes ads on television, radio, transit shelters, social media, and in print. You can find them below.

TV Spots

“Angel” / Hospital Overcrowding

“Father” / Long-Term Care

Radio Ads

Transit Ads

Print Ads

Facebook Ads